Weekend Box Office: July 29-31, 2011

  1. Cowboys & Aliens – $36,431,290
  2. The Smurfs – $35,611,637
  3. Captain America: The First Avenger – $25,554,303
  4. Harry Potter and the Deathly Hallows Part 2 – $21,977,093
  5. Crazy, Stupid, Love. – $19,104,303
  6. Friends with Benefits – $9,275,692
  7. Horrible Bosses – $7,189,365
  8. Transformers: Dark of the Moon – $6,086,311
  9. Zookeeper – $4,301,893
  10. Cars 2 – $2,349,142

When I first saw the estimates for the weekend I was completely shocked. First off, I completely forgot that The Smurfs was coming out because I haven’t seen a lot of advertising for it but then to see that it was tied with Cowboys & Aliens, who had been advertising like crazy, I was just bewildered. Both of those movies were estimated at $36.4 million. Coming down to the wire, Cowboys & Aliens was able to squeek past The Smurfs to take the number one spot. While those two were duking it out, we had another new comer slide into the fifth spot. Crazy, Stupid, Love. debuted right behind Captain America: The First Avenger and Harry Potter and the Deathly Hallows Part 2.

Cowboys & Aliens was shown on approximately 5,500 screens at 3,750 locations. Even with that amount of screens it still brought in only $36.4 million. The is quite the disappointment considering the fact that this movie was trying hard to be a summer blockbuster. While it did land in the same ballpark as the other sci-fi movies this year, Super 8and Battle: Los Angeles, it definately failed at becoming a blockbuster. There are many different reasons to blame for the poor showing at the box office. It could be the way that they marketed it. Another reasoning could be the concept in itself. It almost seems like the concept of aliens and cowboys were just tossed together while hoping it could be something big. Who really knows why it didn’t do as well as it did.

The Smurfs were able to give Cowboys & Aliens a run for its money however. Who knew America was craving some blue little people.. Showing on around 5,300 screens at roughly 3,395 locations. The Smurfs rounded up $35.6 million, unfortunately that is under their estimated numbers which put them in second place this weekend. The Smurfs was being shown in 3D format and it accounted for roughly 45 percent of the business this weekend. Of course, when you look at the numbers for audience the highest percentage is parents, 40 percent, and their children, 25 percent.

Captain America: The First Avenger took a rather large hit in its second weekend out. Down 61 percent it brought in $25.6 million. Compared to movies that are similiar in genre it did better than Green Lantern but did worse than the likes of G.I. Joe: The Rise of Cobra. Unfortunately with this 61 percent drop, it falls behind Thor in the gross-to-date category. Thor‘s ten day gross was $119.5 million compared to Captain‘s $117.4 million.

Considering it still ranks last in the Potter series for attendence, Harry Potter and the Deathly Hallows Part 2 became the top grossing Potter movie with $318.5 million in 17 days. With another decline of large stature, 54 percent, it still found itself bringing in $21.9 million. With the 54 percent decline in its third week it ranks worse than Order of the Phoenix and Half-Blood Prince at the same time in their runs. On the contrary, Hallows Part 2 just crossed the $1 billion mark worldwide.

While finding itself on 3,300 screens at 3,020 locations Crazy, Stupid, Love., with some feirce competition bagged $19.1 million. This opening was stronger than Larry Crowne, another romantic comedy that opened earlier this summer. The same weekend last year Dinner for Schmucks, another Steve Carell film, had a better opening with $23.5 million. Which is really surprising to me because I didn’t like Dinner for Schmucks at all but I really did like Crazy, Stupid, Love. I wonder if everyone is starting to get sick of Steve Carell or they just didn’t like the concept of this film.

With those previous films rounding out the top five, that leaves us with Friends with Benefits sitting at the sixth spot with $9.2 million. It took a 50 percent decline from its opening weekend. Its total domestic gross just past its budget, which is awesome. I am truly sad to see this movie fall this quickly because I loved this movie. The only issue was that it chose the wrong weekend to open considering it opened against Captain America. Which in turn was the weekend after Deathly Hallows Part 2. Horrible Bosses is still trucking along bringing in $7.1 million. It is set to top a total gross of $100 million in its fifth weekend.

Transformers: Dark of the Moon is still raking in the dough. Even with a decline of 49 percent it still brought in $6 million bringing its total gross to $338 million in five weeks. Kevin James‘s Zookeeper, surprisingly still in the top ten, is sitting at number nine with $4.3 million.

Last but not least, Cars 2 is bringing up the rear. Why this movie is still making money, I have no clue. It’s in its sixth week at the box office yet it’s still bringing in $2.3 million dollars. Hopefully it still soon stop making money and find itself at the bottom of Pixar’s movie chain.

How well do you think Cowboys & Aliens will do next week with The Change-up and Rise of the Planet of the Apes coming out? I’m hoping to see it in the bottom five. Who knows.

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