Weekend Box Office: July 15-17, 2011

  1. Harry Potter and the Deathly Hallows Part 2 – $169,189,427
  2. Transformers: Dark of the Moon – $21,328,545
  3. Horrible Bosses – 17,777,464
  4. Zookeeper – $12,330,512
  5. Cars 2 – $8,407,529
  6. Winnie the Pooh – $7,857,076
  7. Bad Teacher – $5,152,447
  8. Larry Crowne – $2,664,550
  9. Super 8 – $1,970,377
  10. Midnight in Paris – $1,876,588

On Saturday we posted about all of the records that Harry Potter and the Deathly Hallows Part 2 broke. Well this weekend Harry Potter made history in all categories pretty much. The series finale racked in an enormous $169.2 million making it the highest grossing opening for a movie ever. It knocked off the reigning champion, The Dark Knight, who was sitting with $158.4 million. Harry Potter opened on roughly 11,000 screens at over 4,300 locations.

To put the finale into perspective, the franchise’s record for highest-grossing was Harry Potter and the Deathly Hallows Part 1 with $125 million which debuted last November. Not only did Part 2 top highest-grossing, it also beat it in attendance. Even with it being the highest attending Potter film, it didn’t stand up next to the big dogs. It fell into sixth place behind The Dark Knight, The Twilight Saga: New Moon, Pirates of the Caribbean: Dead Man’s Chest, and the first Spider-Man.

The Harry Potter finale was the first and only Potter movie that made it’s way into 3D format. Part 1 was slated for 3D conversion but then they pulled back on that slightly before release time. However Part 2 made a huge impact with 3D. It debuted with the largest 3D launch ever. It opened at 3,100 locations, including 274 in IMAX. Unfortunately most of the movie goers still went with the standard 2D version of this film, seeing as only 43 percent of the weekend gross was due to 3D ticket sales. That 43 percent equates to a whopping $72.8 million dollars for just the 3D format, which makes it the second biggest 3D opening ever.

Random fact: The Harry Potter franchise has now grossed $2.1 billion dollars. To put that into perspective, Star Wars is currently the highest grossing franchise with $2.2 billion. Take that George Lucas!

I’m sure everyone has already heard enough about Harry Potter but with the finale accounting for nearly two out of three tickets sold this weekend it’s hard not to talk about it. That also means that almost nothing really happened besides declines all around. Transformers: Dark of the Moon fell 55 percent to $21.3 million. Even though it had to fight with the beast, Harry Potter, this weekend, it still pushed it’s earnings to $302.9 million in 19 days.

Horrible Bosses took a nice decline of 37 percent to $17.8 million. It has now brought in $60 million in ten days. It had a production budget of $35 million. So it’s sitting better than Bad Teacher did it’s second week. So besides those that I already listed, the rest just took a big hit. Zookeeper continued to be terrible with $12.3 million, taking a dip of 39 percent. Making it’s total ten day run to $42.4 million. Cars 2 rounded out the top five with a miserable $8.4 million, which puts it at another 45 percent drop.

Believe it or not, Harry Potter was not the only new movie to come out this past weekend. Winnie the Pooh decided to drop into theaters with a very low $7.8 million, not even making the Top Five. It opened at 2,405 locations. Terrible weekend to open, Harry Potter made nearly six times it’s total weekend gross, at just the midnight releases.

To cap this whole weekend off is Woody Allen. Last week Midnight in Paris dropped out of the Top 10, down to number 11. Well this week its back at number 10. Bringing in $1.8 million dollars this weekend allowed it to pass Allen’s previous highest grossing film, Hannah and Her Sister. It has brought in a total gross of $41.8 million in 59 days.

Now the real question is that since Harry Potter and the Deathly Hallows Part 2 seems to be front loaded, how is it going to fend against Captain America: The Last Avenger? Personally I think it’s going to be Harry Potter, Captain America  and then Friends with Benefits. Those will be the Top 3.

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