1. The Devil Inside – $34,500,000
2. Mission: Impossible – Ghost Protocol – $20,500,000
3. Sherlock Holmes: A Game of Shadows – $14,055,000
4. The Girl with the Dragon Tattoo (2011) – $11,300,000
5. Alvin and the Chipmunks: Chipwrecked – $9,500,000
6. War Horse – $8,603,000
7. We Bought a Zoo – $8,450,000
8. The Adventures of Tintin – $6,600,000
9. Tinker Tailor Soldier Spy – $5,767,000
10. New Year’s Eve – $3,265,000
The Devil Inside not only met, but soared high above weekend expectations with an impressive $34.5 million dollars. Most sites were initially predicting a low teen’s opener for the weekend, which would still be success for the $1 million dollar budget, but after the film grossed $2 million dollars on midnight openings alone the numbers were recalculated for a mid-20’s estimate. I’m actually surprised the film is doing this good. I figured most people who saw it at midnight or on Friday would alert their friends about the lack of a proper ending, causing Saturday and Sunday numbers to pad down, but I guess people just had to see if for themselves.
I liked the movie up until the ending. Keep in mind I was expecting absolute trash. The film will most likely be front-loaded, so expect it to drop off fast next week. That shouldn’t matter too much though since it was cheaply made. The Devil Inside will be a success even after factoring in $10 to $20 million in advertising.
Everything else quietly held. Mission: Impossible – Ghost Protocol got knocked out of the top spot down to number 2 with $20 million. The film has already grossed $170 million in the US and another $287 million overseas.
Sherlock Holmes dropped to number 3 and is still doing solid numbers, bringing in $14 million. I’m amazed by how strong the Sherlock Holmes films hold despite the constant flow of new releases. The first one did well against Avatar and the second one is doing fine against Mission: Impossible, The Devil Inside and multiple holiday films.
Sony’s The Girl with the Dragon Tattoo (2011) remains at number 4. The film has been taking the smallest percentage drops amongst new releases, which is good considering a sequel is coming with or without David Fincher.
The British film Tinker Tailor Soldier Spy went wide this past weekend on a little over 800 screens, landing it in the number 9 spot. I’m sure it will stick around for a few weeks, especially if it gets some Oscar buzz.