1. The Help – $14,536,118
2. Colombiana – $10,408,176
3. Rise of the Planet of the Apes – $8,867,741
4. Don’t Be Afraid of the Dark – $8,525,728
5. Our Idiot Brother – $7,011,631
6. Spy Kids: All the Time in the Word – $6,007,180
7. The Smurfs – $4,754,766
8. Conan the Barbarian (2011) – $3,185,094
9. Crazy, Stupid, Love. – $3,108,178
10. Fright Night (2011) – $3,103,227
It looks like The Help didn’t have troubles powering through the natural forces of a hurricane/tropical storm. Despite the three newcomers this week plus the fact that it’s been out for a few weeks already, The Help managed to hold onto the top spot with $14 million dollars! Talk about making bank, considering the film only cost $25 million to make. I don’t think anyone could have predicted the strength that The Help has right now.
Of the new releases it looks like Colombiana was the only one that really clicked with the audience and I have no idea why. I guess a generic and safe action flick always fares well with the masses, despite the poor critic reviews. I hated the film (read my review here) and I don’t wish it upon anyone, but I guess people are willingly drinking the Kool Aid! If you love yourself some PG13 action that doesn’t have any real actors present or a coherent story then by all means throw $10 dollars at Colombiana, but if you prefer to watch a film that has a meaning or purpose then avoid Colombiana like the plague.
Early estimates said the number three spot belonged to Don’t Be Afraid of the Dark, but actuals are saying it went to the apes! Rise of the Planet of the Apes is still holding strongly. It already made its budget back and is now taking its victory lap, throwing poop at everything that falls before it, like Fright Night and Conan the Barbarian!
Don’t Be Afraid of the Dark underperformed and opened with an embarrassing $8.2 million on a $25 million dollar budget. This isn’t horrible by any means, but it’s just a little disappointing. Insidious came out earlier this year with $13.3 million and went on to close out domestically with $53 million, all on a $1 million dollar budget. So while DBAOTD isn’t going to do that good of business I still think it has a chance to make its budget back in theaters and maybe a little extra. I’m sure home video sales will be kind to the spooky and very effective horror film. I loved it and I honestly wish it would have done better. (Read my review here) It’s the type of film that should have opened in October, but got screwed over and fed to the wolves in August. Don’t let the numbers discourage you though, the film is fucking stellar!
Our Idiot Brother closed out the top five with $7 million, not bad considering it was made for $5 and didn’t have that huge of a marketing campaign. The Weinstein Company kind of squeezed it in the lineup and released it out of nowhere. I’d call this money success, considering the low advertising, the R rating and the general premise of the film. I thought it was a cute and charming film that worked so well because of Paul Rudd and the rest of the fun cast. (Read my review here) It certainly didn’t feel like an August closer though.
Spy Kids, Conan and Fright Night took some huge dips while The Smurfs and Crazy, Stupid, Love held respectfully.
I wonder what September has in store for us?