MoviePass is a new service that will be starting soon. For $50 dollars a month a viewer can purchase a MoviePass and view unlimited movies, but like most good ideas, there is a catch. This new company will be starting up in the San Francisco Bay area and it if does well it has plans for expansion. The idea sounds awesome for movie lovers like me, but it’s the price and the limitations that ruin such a solid concept.
Here are a few of the limitations:
- You can only see one movie per day.
- You can only see a movie once.
- Tickets are non-transferable.
- Tickets must be purchased the day of the show.
The first two limitations lose all my interest in this new program. If I were to purchase a pass like this I would want to get my money’s worth, which would mean that I want would to see a few movies in one day, especially if there were theater restrictions. I don’t want to drive to a theater every single day to make use of this deal; I’d rather spend a rainy day watching 3 films.
Another problem is seeing a movie once. Sometimes I like to check out a great film twice or give a bad film another chance, but I guess that won’t be an option for this pass. This would really suck if someone were to purchase one of these passes during the slow season. Sometimes only one or two movies get released a week in January and February and chances are one of them is going to suck to the point of not wanting to see it even if you have a MoviePass.
The way the pass is setup to work is actually pretty neat. You use an app to buy your tickets via MovieTickets.com and then it will give you a redemption code to redeem at a ticket kiosk or at the theater box office. If you want to see a 3D movie or an IMAX feature then you will have to pay the $3 dollar surcharge.
I really think something like this could really work for those who enjoy seeing movies and want to limit their spending. If this company can learn to either change the price or get rid of the limitations then I think it will have something very profitable on its hands. I’d be willing to pay the $50 a month if the first two limitations were gone and I’d probably pay anywhere from $30 to $40 if they couldn’t get rid of the limitations, but $50 is a little steep considering the fact that you can see one movie a weekend for $10 dollars a ticket, which would even out at $40 dollars. (In the MN area.)
With subscription based services taking over like Netflix, a new company like MoviePass could really take control of the theater market. People want to see movies; they just can’t afford the ticket prices! Fix the price and adjust the limitations and you will have a customer for life!
What do you think about MoviePass? Does it sound like something you would be interested in?