Somewhere during the ending grand finale of my second viewing of Gore Verbinski‘s The Lone Ranger my friend leaned over and said to me, “This movie is epic!” It was that exact moment when I decided that I needed to come back and write something else about one of the most over-looked films not only of the summer, but of the entire year. Something happened over the past few years that have caused audiences to turn a blind eye towards good films like The Lone Ranger solely based on pre-established buzz from the critics and others like them that are simply looking to hold a film down based on its financial statistics and not so much its overall quality.
This sickens me as a reviewer of movies and more importantly this sickens me as a fellow movie-lover. What happened to the day when people would form their own opinions or judge a film AFTER seeing it and not before? So many people get caught up in a film’s early tracking scores or its budget versus weekend box office intake and it’s flat out dumb and extremely pointless and beside the point.
A film like The Lone Ranger has every right to a piece of the summer blockbuster success pie that films like Star Trek Into Darkness, Fast & Furious 6 and Man of Steel are gobbling up. Heck, if you ask me I’d say that The Lone Ranger deserves much more praise than Shane Black‘s bloated Iron Man 3, but that’s just one man’s personal opinion.
My point specifically here is that The Lone Ranger was never going to work, because everyone and their uncle had already sealed its fate months before its release. Popular online critics have been bashing it since the initial trailer surfaced, while most casual movie-goers have remained hopeful and optimistic.
As of now most people that I’ve talked to that have actually seen the movie have ended up enjoying it very much. I must throw out a disclaimer that most of those people were not critics and instead just those looking for a fun time at the cinema.
I didn’t even love the film, but I enjoyed a bulk of it and I think that most of the rough spots are redeemed almost completely by the film’s epic final showdown. (Read my full review of The Lone Ranger right here.)
Epic isn’t exactly the word that I’d use to describe The Lone Ranger, but I have no problem calling it fun. It’s a very fun film that knows exactly what it’s trying to accomplish and director Gore Verbinski and most of his acting talent achieve a great deal of things by the curtain call. Johnny Depp is functioning on a level that usually earns him praise and Armie Hammer is trying to insert his name into the Hollywood world with a performance that’s mostly crippled due to the film’s writing, yet both are basically ignored when it comes to the critical backlash that this film is receiving.
Is it because the film is based on previously established material? Surely people that know nothing of the original material can enjoy this one from start-to-finish without feeling completely left out in the cold, right?
For some odd reason people aren’t even giving Gore Verbinski his proper due for constructing one of this summer’s most entertaining action flicks. Why you ask? Because the film has a hefty budget and has been tracking poorly for Disney ever since John Carter bombed last year, despite being one of the better science fiction films of 2012.
Who cares about the actual quality of The Lone Ranger or even the things that Gore Verbinski does right when the film is on track to earn disappointing numbers by Sunday evening? None of us should give a damn about how much this film makes by Sunday or its closing day, yet people are so fixated on the numbers and not the quality.
I swear people are seeing this movie and enjoying themselves, but then going home to post on Twitter that watching The Lone Ranger was the equivalence of serving a prison sentence for rape. Okay, maybe not that drastic, but people that usually eat up these summer blockbuster films are downright pissing all over this film and instead of fairly criticizing it for what it got right or wrong they’re simply going to express how much they hate it and then chime in from time to time to remind everyone of how horrible it’s doing at the box office.
Who wins from this new obsession with hating on a movie because of its box office intake? No one.
Disney is going to continue to minimize their risks and instead funnel all of their money into more Star Wars or Avengers. That’s great and all, but sometimes watching stuff that hasn’t been in constant circulation for the past half-decade is preferred over yet another comic book adaptation. I get that The Lone Ranger is an adaptation, but it’s not like the original stuff has been crammed down our throat recently.
None of this matter though, because in this modern internet age of film-going people only care about the numbers. If a film is shot cheaply and makes a lot of money then perhaps it’s worth talking about or spreading around, but if an action director of Gore Verbinski‘s level is given a proper budget to blow shit up and entertain an audience then it better well make north of $100 million by opening Sunday night or else it’s just another waste of time according to most, despite the film being a damn entertaining ride, full of fast action, a well-rounded musical score and enough bizarre comedy to keep you laughing whenever the shoot outs simmer down.
The Lone Ranger is a good film. Please see it if the trailers interested you at all. Don’t read any more negative reviews on the film or even the positive ones for that matter, because all that matters is what you think.
Don’t let box office chatter persuade you to rent it eventually, because by then it’ll be too late and Disney will be dropping Avengers 5 onto your lap and you’ll be regretting that slow Saturday afternoon when you didn’t give Verbinski’s latest Western a chance — despite your liking of the trailers and most of the marketing, because of what some guy said on the internet about the film’s tracking numbers.
Have you seen the film? Do you agree at all with my comments or am I totally out of line? Feel free to listen to my favorite track from Hans Zimmer‘s score as a token of my appreciation for reading my long-winded rant.