The movie world was taken by surprise last week when Paramount pulled the plug on their summer blockbuster G.I. Joe: Retaliation last minute. The film was set and ready to go for June 29th and yet from out of nowhere they pushed it back until March of next year. Their reasoning, why 3D of course!
Some studios use to think 3D was the quick answer to problems within, but not lately, because most poorly converted 3D films have been tanking and there’s no way Paramount would go through all of that trouble just to earn an extra $20 or $30 million.
Most of us have come to terms with the idea of Retaliation being a complete disaster, but now it looks like the real agenda is slowly starting to make its way to the surface.
*Possible spoilers below…*
THR is reporting that one of the reasons Retaliation was postponed was to reinsert Channing Tatum‘s character. It’s no secret that Duke was going to get killed off early on, just watch any of the trailers, but maybe with Tatum’s sudden star power Paramount has had a change of heart? I personally was upset over the lack of his face in all of the marketing materials and while no one flat out confirmed his character’s death I knew it was going to happen.
Dwayne Johnson himself confirmed on Twitter that they’re going back to shoot scenes designed specifically for 3D, which still doesn’t ease the blow.
Is G.I. Joe: Retaliation doomed no matter what at this point? If the studio goes back and changes the story around do you think we’ll ever see the original, first cut of the film?
I’m starting to think that everything leading up to this release is going to be better than the eventual outcome.