It’s no surprise knowing that movie studios want their films to be franchise starters. That seems to be the general goal these days, with actual artistic merit becoming less and less important. Movies are no longer just expressions of art, but a very profitable business and there’s nothing wrong with that as long as you let a few smaller films trickle through the system.
Paramount is kind of stuck in a hard place right now. Their World War Z film has been having troubles left and right and they had to push back their 2012 summer blockbuster G.I. Joe: Retaliation until 2013 to post-convert to 3D and to possibly add some more Channing Tatum.
So 2012 is going to mark a very unfavorable year for them, with their only real hit possibly being Jack Reacher. Tom Cruise stars as the retro American bad ass in a film directed by Christopher McQuarrie and based on the novels by Lee Child.
The trailer gave off a Drive vibe, which I can’t complain about, but at the same time the most it seemed to be promising was a more watered down version of the character played by Ryan Gosling.
Cruise is sort of becoming a thing again as an action star, with Mission: Impossible – Ghost Protocol not only reviving the franchise, but his career as well.
Viacom CEO Philippe Dauman mentioned the possibly of creating a franchise out of Jack Reacher, while also focusing on Transformers 4 and Teenage Mutant Ninja Turtles.
Do you think Jack Reacher has what it takes to create a franchise when it opens on December 14th, 2012?
Here’s the trailer in case you missed it: