Lionsgate might just be the king of marketing. In a day and age of boring posters and movie trailers that spoil all but the last few minutes, we are greeted with a genius marketing campaign.
Let’s back track for a few mins. Adam Wingard has been working on a mysterious horror film called The Woods. They released a brief teaser trailer and even dropped a simplistic, yet creepy poster on us.
Just recently, it screened at Comic-Con and then and only then was the true secret revealed.
The Woods is actually a sequel to The Blair Witch Project, which is THE found-footage film that literally started it all.
Yep, apparently the film reveals that information early on.
With that comes the release of a new trailer, titled Blair Witch, plus a re-working of the original poster.
Suddenly, I’m even more excited to check this film out when it hits theaters in September.