Paramount is really shitting the bed when it comes to promoting their upcoming film Jack Reacher, starring Tom Cruise. The teaser trailer was good, but everything that has followed has smelt of generic garbage, see this poster for example.
They’re trying to get things going in the right direction, with the release of this newest poster (see above). It’s slightly better, but it still focuses way too much on Cruise and not so much the actual film that they’re trying to market. Name titles are never easy for the general public to grasp, because they know nothing about the film, aside from the stuff that they see on the poster.
I’m sure Cruise’ name is big enough to sell it, especially after coming off of Mission: Impossible – Ghost Protocol, but would it hurt to add just a little flavor?
Jack Reacher opens on December 21st, 2012.