I’ve been a huge Microsoft and Windows Phone supporter for years. I first fell in love with my HTC Trophy running Windows Phone 7.5 and since then have jumped ship with the HTC 8X, Nokia Lumia 928, Nokia Lumia Icon and the HTC One (M8).
I’ve been aggressively supporting and promoting Windows Phone ever since then, especially with the jump to Windows Phone 8 and Windows Phone 8.1.
But that’s slowly crumbling away as Microsoft releases newer and newer Insider Preview builds of the upcoming Windows 10 for Phones operating system.
Look, I get it. I know that this is far from the final version of the phone OS and I know based on desktop preview builds and previous phone builds that Microsoft is actively listening and changing the entire OS based off of user preferences and feedback.
But I just don’t like it.
Yes, I know that I am simply one of few, but I absolutely hate how Microsoft is going away from their metro UI in exchange for something much more flat and simplistic.
I hate how they still don’t know if they want to use the three-dot system or the hamburger menu and I hate that the days of swiping and scrolling are gone.
Live Tiles appear to be the only thing left from Windows Phone 7.5/8 and Zune HD interfacing that has been changing Microsoft over the past few years.
I get that people hated Windows 8 for desktops and how that stigma has been sticking with anything and everything Microsoft or Windows related, but that doesn’t mean that they should completely destroy a perfectly fine mobile operating system.
Their Build event showed us how far they’re willing to go to try and bridge the app gap that’s been killing Windows Phone sales across the world, allowing developers to simply design one app and make it universal across ALL Microsoft devices (Windows 10 desktops, tablets, phones and even Xbox One), while also allowing developers to port certain features and apps from Android and iOS over to Windows with little efforts involved.
But by doing so they’re also alienating the current Windows Phone fans. They’re destroying the look and feel of Windows Phone in attempt to universalize all of their platforms.
Sure, the end result is going to work fantastically, with this latest build showing off a new Store beta that is loaded with universal apps that look and feel identical across platforms, including a richly-featured Outlook, Word and other Microsoft companion apps, plus a rough glimpse at Microsoft Edge aka Project Spartan, but now everything is sort of looking like a poor mash-up of iOS and Android and less like a unique mobile OS that offered something very different than the two biggest mobile operating systems.
I get that Microsoft is trying to build something even bigger behind the scenes — a platform that is truly universal and adaptable to your screen or computing situation, but I hate that the result also means that they’re basically scrapping everything that Windows Phone 7.5 and 8 struggled so hard with establishing.
I’ve only had a little time to play with the latest build of Windows 10 for Phones, but I can already tell you that the more they change things the less I like it and the less likely I will be to ever purchase another Windows Phone.
I’ve been with Microsoft and their Windows Phone line from the very beginning and I’ve voiced my opinions loudly and clearly and spent even more time converting friends and family over, because I truly believe that Windows Phone 8 is the fastest, most stylish and efficient phone operating system out there, but Windows 10 doesn’t carry that same weight and despite what it promises to eventually do — it’s still not the Windows Phone that has been developing over the last couple of years.
If you want something that’s less customizable and unique, but reliable without a doubt and supported by all, then go Apple and get an iPhone.
If you want something that lets you tweak the tiniest of stuff — the settings that even I have no idea what they do, then go Android.
But if you want something that’s a well-balanced blend of both, then go for Windows Phone 8.
Soon, Windows 10 will come and I won’t have that third option to suggest anymore, because Microsoft is phasing out everything that made them special and unique in exchange for a mirror copy of Android and Apple, but with far less app support and reliability.