John Carter Film Still Doesn’t Know What It Wants To Be In Its Super Bowl Ad

Disney still hasn’t gauged John Carter yet. Is it a sci-fi action film or a kid-friendly film featuring aliens and guys that can take massive leaps in the air? Should I be caring at all about the title character, John Carter, or should I be more interested in the big arena battles with hairy monsters?

I’m still not sure what the focus is for Disney’s John Carter and that’s usually a bad sign. The film is coming out just around the corner, on March 9th and the advertisements have been a mix of sci-fi action and generic storytelling. The name change to John Carter was the first blow and these continuing clips of nothing are just nails in the coffin.

John Carter stars Taylor Kitsch, Lynn Collins and Willem Dafoe.

Check out the Super Bowl spot below.

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