Lionsgate is doing everything in its power to make sure that the word gets out about their upcoming film, The Hunger Games. They have been doing a shit ton in releasing promotional material. They have done posters of the characters. Viral marketing was needed to uncover some stuff. Now they have released their final poster in which the main character, played by Jennifer Lawrence, is portrayed with Katniss’ bow and arrow. Check it out below. (via FirstShowing)
This is what one might call desperate. I understand that everything needs marketing and advertising. However upon watching the trailers and such the film doesn’t even look that good. Granted I haven’t read the books and I haven’t really bought into the whole The Hunger Games bit. It just looks a little boring. Maybe they realized this and decided that they needed to advertise it even more than normal? I guess we’ll find out how it goes over when it drops into the theaters.
The large ensemble cast also includes Josh Hutcherson, Liam Hemsworth, Wes Bentley,Elizabeth Banks, Dayo Okeniyi, Amandla Stenberg, Jack Quaid, Leven Rambin, Willow Shields, Paula Malcomson, Ian Nelson, Kalia Prescott, Ethan Jamieson, Tara Macken, Chris Mark, Jacqueline Emerson, Ashton Moio, Kara Petersen, Sam Ly, Leigha Hancock, Samuel Tan, Mackenzie Lintz, Imanol Yepez-Frias, Annie Thurman, Stanley Tucci, Woody Harrelson, Latarsha Rose, Brooke Bundy, Lenny Kravitz, Toby Jones, Amber Chaney, Kimiko Gelman, Nelson Ascencio, and Donald Sutherland.
The Hunger Games opens in theaters on March 23, 2012. Will you be there to check it out?