Box Office Rundown – February 8-10th, 2013


1. Identity Thief – $36,593,000 – Well, it opened, that’s for sure.  The latest comedy from Seth Gordon, the director behind Horrible Bosses and King of Kong: A Fistful of Quarters, opened at number one with $36 million, a number I didn’t expect for the new R-rated comedy.  Since it has already out-grossed its $35 million budget, so I guess people were just thirsty for something funny, even though Wilson didn’t really love it, nor did Jeremy.  The two leads are known, but not known for opening big comedies, so the number is kind of surprising.   However, in a somewhat barren landscape of comedy, it’s not shocking.

2. Warm Bodies – $11,500,000 – With a 43% drop, I’m actually surprised this movie held as well as it did, even with positive word of mouth.  It’s the type of film that wouldn’t really do well in any other month, and it may be a surprise Valentine’s Day hit next week.  February is a funny month like that.

3. Side Effects – $10,015,000 – If this is Steven Soderbergh’s last film, it’s a financial disappointment, that’s for sure.  Made for $30 million, it will be surprising if this one makes a lot of money, reviews are middling at best (even though Jeremy liked it, he’s Soderbergh biased) and I’m predicting it will drop like a rock.  Not that Soderbergh cares, he has “fuck you” money from the Ocean’s trilogy, and he’s quitting anyway.  It doesn’t help Rooney Mara‘s name in Hollywood though, especially after Sony reported that The Girl With the Dragon Tattoo  was a financial disappointment in their eyes.  Maybe she’s not quite ready to be opening big budget films, but this one wasn’t her fault, the trailers just plain looked boring and lifeless.  I’m still curious to check the movie out, mostly because of Jeremy’s review, but that’s it for me.

4. Silver Linings Playbook – $6,908,000 – This one is STILL going strong, which means word of mouth is still spreading.  It has been in the top 10 for weeks and weeks now, and continues to take minor drops in weekend numbers, or stays level.  This week it dropped 10% from last week, but it’s approaching $100 million, which is crazy since the movie spent nearly 2 months in limited release on less than 1,000 screens, some of the weeks, less than 200 screens.  I have a feeling this one will be getting more Oscars than any of us could predict.

5. Hansel & Gretel: Witch Hunters – $5,750,000 – This is another surprise.  Due to the very genre-specific content of the film, I expected it to be gone from the top 10 already, especially during awards season, but I guess people thought Amour looked too depressing so they saw this instead.  It has nearly made its budget back in the US alone, and while Jeremy didn’t like it, I’ve read plenty of reviews and articles that did, convincing me I would as well, since I’m a big fan of even the goofiest movies from Tommy Wirkola, even his Kill Bill parody Kill Buljo, which is incredibly silly.  Overseas, the movie is kicking ass, with $84 million to add to the $43 it has made stateside.  Not a bad number at all.

6. Mama – $4,323,000 – Another surprise in that I expected it to be gone in 2 weeks due to the universal condemnation this movie received upon release, but it’s still up here, scraping some cash off of the theater floor.  It has made enough ($64 million) to be considered a bona fide hit, especially considering the relatively safe $15 million budget.  Yay for the studio?  Poor fans, they’ll never learn that a shitty trailer means shitty movie 99% of the time.  Horror fans are a loyal bunch, however, and they’ll turn out even to something that doesn’t deserve the turnout, like I hear this is.

7. Zero Dark Thirty – $4,000,000 – Another Oscar holdout, I’m not surprised this only dropped 22% in business since last week, I’m only surprised it hasn’t hit the $100 million mark yet.  At this pace, it will be right after the awards ceremony, where I thought it might win everything, but now I’m not so sure.

8. Argo – $2,500,000 – What’s that?  Argo snuck back into the top 10?  Why yes, yes it did, thanks to an Oscar-hopeful 500 theater boost for the weekend.  The roll-out like this isn’t a new idea, as many films have done it in the past, and it has even benefited some movies come awards night, but we’ll see.  The movie has made $123 million overall so far, and it was made for $45 million, so it’s not like the producers are desperate for the money, they want the awards at this point, and after some surprising wins (of the Golden Globes, AFI, and SAG awards it took home) I see why they are doing it.  The producers think they can win Best Picture still, and while I didn’t think they could 6 weeks ago, I think they can now.  It’s a damn toss up, so good luck to them.

9. Django Unchained – $2,228,000 – Quentin Tarantino continues to hold strong, being the big financial winner in the Oscar race ($341 million worldwide is nothing to sneeze at), he is taking the money as a consolation prize, as he’s only likely to actually win Best Screenplay at the big awards in two weeks.  It doesn’t seem that he cares that much, although I feel he deserves more of the awards.

10. Bullet to the Head – $1,980,000 – Even though this movie had a shit opening last weekend, this weekend it did even worse.  After opening very wide (on 2,404 screens) it now holds the distinction of being the 93rd worst financial opening of all time, and this weekend fell 56%.  It will likely drop off in number of theaters next week, and studios will start to wonder if Sylvester Stallone should be leading movies anymore if he’s not super careful with his next project.

Next week, we are treated to more crap with Snitch and Dark Skies, but people love Dwayne Johnson, so that might open big and shake things up, but at this point, it’s hard to tell.

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