1. The Help – $14,594,623
2. The Debt – $9,909,499
3. Apollo 18 – $8,704,271
4. Shark Night 3D – $8,404,260
5. Rise of the Planet of the Apes – $7,915,295
6. Colombiana – $7,463,200
7. Our Idiot Brother – $5,450,884
8. Don’t Be Afraid of the Dark – $5,195,268
9. Spy Kids: All the Time in the Word – $4,817,284
10. The Smurfs – $4,099,478
The Help is just raping at the box office. This is its third week at the number one spot and that can be considered an achievement for this film since its budget was small and it managed to come out of nowhere. The last film to hold the top spot for three weeks was Inception, which came out last year! I don’t think anyone could have guessed the success of The Help. I didn’t even know what it was until opening week and here we are weeks later with it still being the top dog, despite the waves of new releases from every genre.
Of the new releases for the week it looks like The Debt did the best financially. It drew in $9 million, which could be good and bad. Good because this thing sat on the shelf for ages and I bet Focus Features wasn’t too confident in it and bad if the budget was big. I have no idea what the estimated budget is, but I hope it was made cheap. The movie was decent, you can read my review here, but I it had its fair share of problems. I still like seeing stuff like this do well at the box office though; it shows that there is still a crowd for these sorts of flicks!
Apollo 18 crashed in third place with $8.7 million. Apollo is considered to be the weakest opening for a found footage horror film yet and that doesn’t surprise me one bit. The film was downright horrible and it also sat on shelf for a decent amount of time. The Weinstein’s didn’t have much confidence in this one, but I don’t think that matters because my bet is that the film was made very cheap, so with its box office run and home video sales it will probably meet or go beyond its budget. Check out my review for the film here.
Shark Night 3D bled in the water debuting at number 4 with a low $8.4 million. The film didn’t even manage to top Piranha 3D, which opened last year to kind of low numbers. Looks like making a cheap PG13 cash grab wasn’t the way to go. Wilson reviewed the film here.
Apes held on at number five bringing in $7.9 million. It is always great to see a film like this stick around.
Of the films that released last week it looks like Our Idiot Brother held the best, only dipping 22 percent to the number seven spot. Our Idiot Brother is now at a domestic total of $15 million on a $5 million dollar budget. So while it looked like a poor opening it’s actually doing good numbers!