John Carter was doomed months before it even came out. Aside from the poorly cut trailers, most sites couldn’t stop talking about its excessive budget that is rumored to be somewhere in the $200 million dollar ballpark. Yes, that’s incredibly high for any film, especially something that isn’t a sequel or established well enough among the masses to ensure a sizable chunk of money back in the long run. John Carter was a gamble from start to finish and it’s sad seeing Disney throw it under the bus so quickly.
They didn’t even try to market it correctly, instead they continued to release butchered clips and trailers that focused too much on the action and way too little on the actual story, its characters and even its damn location (Mars, for those of you not keeping track at home).
Deadline was among many publications that received a press statement that goes onto explain Disney losing $200 million dollars because John Carter‘s poor theatrical run, so far. Keep in mind the film has already grossed $180 million dollars worldwide and it’s only been out for a week and a half. There’s also the home video market to include, like DVD, Blu-ray, VOD and digital streaming.
Here’s what Disney had to say:
In light of the theatrical performance of John Carter ($184 million global box office), we expect the film to generate an operating loss of approximately $200 million during our second fiscal quarter ending March 31. As a result, our current expectation is that the Studio segment will have an operating loss of between $80 and $120 million for the second quarter. As we look forward to the second half of the year, we are excited about the upcoming releases of The Avengers and Brave, which we believe have tremendous potential to drive value for the Studio and the rest of the company.
Because of John Carter‘s poor theatrical run, I think it’s safe to say a sequel won’t be coming anytime soon. Same goes for any original big budget sci-fi projects. It’s a shame too, because John Carter isn’t nearly as bad as it looks. I’ve seen the flick twice now (read my review right here) and I plan on catching it once more before it leaves theaters. It’s not a perfect film, but it isn’t the worst thing Disney’s put out in recent memory. There’s a lot of good in the film that overshadows the bad.
Now if you will, please excuse me for a minute while I go and begin to cry at the thought of a fifth Pirates of the Caribbean film with Johnny Depp playing all of the leading roles.