Box Office Rundown: December 21st-23rd, 2012

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1. The Hobbit: An Unexpected Journey – $36,705,000

2.  Jack Reacher – $15,600,000

3.  This is 40 – $12,031,000

4.  Rise of the Guardians – $5,900,000

5.  Lincoln – $5,633,000

6.  The Guilt Trip – $5,390,000

7.  Monsters Inc. 3D – $5,040,000

8.  Skyfall – $4,700,000

9.  Life of Pi – $3,800,000

10.  Twilight: Breaking Dawn Part 2 – $2,600,000

Hey all, been missing the past few weeks, but it’s that time again, weekend box office numbers are in.  Let’s get back to the grind.  Despite a few new movies escaping into theaters among the cluttered holiday landscape, The Hobbit: An Unexpected Journey managed to keep a stranglehold on number 1 for the weekend, bringing in over $36 million.  That gets its US gross to nearly $149 million, not quite what the movie cost, but if Peter Jackson has proven anything in the past, it’s that his films set in Middle Earth have legs, and I’m sure everyone knows there are two more films to come, so they aren’t rushing out to see them, figuring they’ll have time to play catch up before the next ones come out.  Still, it’s not a bad number for the start of the new trilogy, and we can only expect these numbers to rise with each film.   

Jack Reacher opened at number 2 for its first week in release, and did a kind-of surprising $15.6 million.  Kind of surprising because usually Cruise has more star power than that, and this being a franchise (albeit in a different medium) character, I kind of expected it to do a bit better.  No matter, the film is getting decent enough word of mouth, and it will do excellent on home video.  So they might not greenlight a sequel immediately, but I wouldn’t be surprised if we see one.  It’s depressing for Chris McQuarrie, however, as the guy has talent to spare, but he just can’t click with audiences it seems.  His Way of the Gun is horribly underrated (one of my personal favorites) but it was a box office disaster.  This won’t give the studios the confidence to give him more money to do something else, so it looks like it’s back to screenwriting for a bit for him.

This is 40 opened at $12 million, not a box office smash like the first few Judd Apatow films, but it’s rather indulgent, and looked more bland than his early output.  However, it was made on the cheap ($35 million) so he’ll get another go ’round soon, and the film will more than make its money back, especially in home video release.  It seems the landscape was too cluttered for this one to rise above typical comedy numbers.

Rise of the Guardians benefited from kids being out of school, holding strong at number 4 (and since it’s a holiday themed film, this might be the tipping point for it), bringing in almost $6 million on the weekend.  It still hasn’t done as well as some more recent animated films (like the comparable Hotel Transylvania) and as with most animated films, it wasn’t cheap.  It’s barely over the halfway mark to reach its budget, but next year, when it hits home video around Black Friday, I’m sure it will scare up quite a few sales.  It just didn’t look that appealing, and didn’t have much advertising behind it, so no surprises here.

Lincoln continues to grow, and it has legs beyond expectations.  Despite a lukewarm critical reaction, it’s playing long, and has reached $116 million total in the US.  That’s nearly double its budget, and since it’s sure to get a nomination or two come Oscar time, I’d say this was another success for Steven Speilberg, and I’ll be surprised if it drops very far next weekend, although the audience for it will have a tough choice to make next weekend with Quentin Tarantino‘s quasi-historical drama/comedy/western/ode to violence releasing on Tuesday.

At number 7, the 3D re-release of Monsters Inc. only made $5 million over the weekend, bringing its total to $6.52 million at the 5 day mark.  It proves that The Lion King is just that much more beloved than most Disney fare, but at the same time, it doesn’t really cost them much to convert these films and release them like this, and home video sales will more than bridge the gap of those costs.  As always, Disney comes out winning.

Skyfall continued its fall (har har puns are fun) to number 8 with $4.7 million for the weekend, but it has made $279 in the US alone, and nearly a billion dollars worldwide, so it’s OK if it falls off the top 10 next week.  EON is happy, and Daniel Craig has nothing to worry about.

Life of Pi made $3.8 million over the weekend, meaning it has made over $76 million so far in the US alone.  Although it was a bit pricey ($120 million), it has already made its money back calculating with overseas grosses, so no one is mad at Ang Lee for spending all that dough.  Plus, it will be a show-off disc for 3D Blu-Ray for years to come from what I hear, so it will sell a few copies on the home video market.

Rounding out the top 10 is Twilight: Breaking Dawn Part 2 with $2.6 million, bringing its domestic total to $281 million, easily doubling its $120 million budget and then some.  Not to mention worldwide it’s at nearly $800 million, it’s only a matter of time before the series continues in some fashion, as there is just too much money to be made.

Tuesday (aka Christmas) sees the release of such high profile pics as Django Unchained, Les Miserables, the expansion of Silver Linings Playbook, and Parental Guidance  for the mentally handicapped, old people, and child crowd, so expect some of these to fly right off the top 10 next week.  Sometimes Christmas is a booming day for the theaters, sometimes it’s mediocre at best, but it seems people like to go out to see movies after they open presents, so we’ll see what happens.  I suppose weather will play a factor as well, and the fact that more and more movies come out that day won’t help any single film, but it’s interesting to watch nonetheless.  We’ll know more next weekend.



Source : Box Office Mojo

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